Brand Voice: Our Values & Beliefs

Brand voice

Our commitment

Nature is at the heart of everything we do. It’s the foundation and inspiration for each product and every formula. From our very first soap 100 years ago, to our latest ranges, we put nature at the centre of all of our products.

Our work in communities

Now, more than ever, we have a global responsibility to help protect people throughout communities. We work closely with public health officials, academia, local schools and clinics in disadvantaged communities to educate children and their parents about the health and hygiene benefits of washing their hands with soap.

Through our global Handwashing Programme, we provide educational materials and product samples to schools and communities who need it most. And for those who we can’t always reach, we create awareness of the benefits of handwashing through global advertising and public relations campaigns. It’s our commitment to making the world a healthier, happier place.