In the future, we’d like to use 100% recycled plastic in our transparent bottles. As part of this initiative we’re working with plastics manufacturers, providers and also the recycling industry to make sure our plastic packaging can be easily recycled and also re-recycled. Because transparent PET has more uses once it's recycled, we don’t add any colour to it. This means that our transparent PET plastic bottles can be made into new plastic bottles more often.
PET is one of the most widely recycled types of plastic across Europe. You can identify it by looking at the bottom of the bottle. It’ll have a triangle symbol with a number “1” moulded into the plastic. Bottles made from recycled PET are just as robust as those made from virgin PET, but they just have a higher percentage of recycled material. This quite often results in a slight discolouration of the plastic bottle, which is why they may look slightly greyish.
Our white bottles have been made with High-Density Polyethylene, also known as HDPE. This is a type of resin that’s often used in plastic bottles and is one of the most commonly used materials in cosmetic packaging. This is because it’s really strong and resistant to moisture and chemicals. HDPE plastic is also widely collected and recycled across Europe. You can identify HDPE by looking at the bottom of the bottle. It’ll have a triangle symbol with a number “2” moulded into the plastic.
Previously, black HDPE was difficult to sort during the recycling process because of the black colouring (masterbatch) that was used in the plastic. We’ve now introduced what’s called a “detectable masterbatch”, which means it’s much easier to sort from other coloured plastics and can be recycled more.
At Palmolive, we believe that plastic does not belong in the environment, so we’re following strict design and manufacturing guidelines to promote the whole recycling process.